Performance Measurement Practices in Australian Small Service Businesses

To assist your interpretation of the questions being asked in this questionnaire, a working definition of Performance Measurement and Performance Measures are as follows:

Performance Measurement is the way in which we measure the things we do in our businesses in terms of efficiency (not wasting our resources) and effectiveness (doing things the right way).

We use different Performance Measures, such as operating costs, customer satisfaction, daily cash flows, profitability, to obtain an overall picture of how well our business is doing. 

Please note that there are no right or wrong responses to this questionnaire; we are just interested in your views.
 

Welcome to the Survey

This survey seeks to ask small service business owner-managers about the areas of your business in which you measure performance and identify those performance measures that you think offer the greatest value to you. Your involvement in this project will make a valuable contribution to the current information concerning performance measurement practices in small service firms. Thank you for taking the time to complete our survey.

Please click on “Information to Participants” to access further project details:

Information to Participants

A note on privacy
This survey is anonymous.
The record kept of your survey responses does not contain any identifying information about you unless a specific question in the survey has asked for this. If you have responded to a survey that used an identifying token to allow you to access the survey, you can rest assured that the identifying token is not kept with your responses. It is managed in a separate database, and will only be updated to indicate that you have (or haven't) completed this survey. There is no way of matching identification tokens with survey responses in this survey.

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